Using Dollhouses to interest girls in Science

There was good news in the New York Times home section this week about a start up company that is creating something called the Roominate. It is a dollhouse that girls can design and construct using stackable rooms. They can wire it for electricity, doorbell and fans using colored wires.  The creators are all women who met at Stanford. They decided that the toys children play with often determine their future interests and that they should try to make a product for girls that might point them towards math and science.
You can preorder the Roominate at their website.